FE Inetnational Brokerage Review

FE International Review

Formerly Flipping Enterprises, FE International was established in 2009 by Thomas Smale and myself (I sold my shares and exited in late 2012). FE are one of the industry leaders in the sub-$1 Million market and tend to primarily list properties valued between $25,000 and $1 Million.

Recently, FE have seen to specialize mostly on Software-as-a-Service (SaaS) businesses, in which category they are likely the market leaders.


FE International’s valuations are mostly highly realistic, with very little price inflation being noticed.

Due Diligence / Asset Quality

Over the recent years, FE has significantly ramped up their due diligence efforts, and tends to perform rigorous due diligence prior to taking on a listing, reducing the chances that fraudulent assets are listed and presented to buyers.

It does appear, however, that FE’s due diligence efforts are primarily geared towards eliminating fraud, rather than low quality assets, as based on some reports low quality but legitimate properties have sometimes been listed.

As usual, buyers should still be aware and perform their own due diligence on each property.

Quality of Marketing Materials

FE utilizes a centralized listing process, which means that the information presented is fairly consistent across different brokers, and usually extremely thorough.

All listing prospectuses appear to include a thorough seller interview, as well as significant analysis of the property in question.

Longevity / Reliability

FE employs a team of 11 people including four brokers and has probably the highest level of centralization across all brokerages.

This means that should a particular broker become unavailable, it’s likely that the level of disruption caused is minimal as other brokers will be able to easily take over.


FE International is showing a high level of integrity both in their dealings with clients and partners, as well as their marketing practices. As such, there doesn’t appear to be any reason for concern.

Inventory and Turnaround

FE tends to have between 5-10 properties listed at any given time, with the turnaround for smaller (sub-$100k) properties being generally very high – from a few weeks to a few months. Larger properties tend to remain available for longer periods, unless extremely attractively priced.


Established: 2010
URL: http://FEInternational.com/
Directors: Thomas Smale, Ismael Wrixen
Brokers: Ismael Wrixen, David Newell, Ben Turcotte, James Morrish

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