Why the Auction Model Doesn’t Work for Selling a Website

When selling a website or an online business, you usually have three overall models to choose between – run an auction, set an asking price, or advertise the business without a price.

The asking price and the auction models are both quite popular. The asking price model is a clear “winner” in terms of popularity in mid- to high end acquisitions, but the auction model is very common for a lot of low-end website purchases.

But does it really work, or does it hurt the involved parties instead?